Founder Branding · Northwind AI · 2025
From silent operator to LinkedIn voice of the category.
A 90 day narrative system for a B2B SaaS founder: positioning, weekly ghostwritten posts, and a content engine that turned cold inbound into closed pipeline.
0 to 18k
Followers
+312%
Inbound
$640k
Closed pipeline
Services
- Positioning
- Ghostwriting
- Content Strategy
The challenge
A technical founder with sharp ideas and zero presence. Every sales call started from scratch and the brand had no gravity.
The approach
- 01Mined 12 hours of founder interviews into a single narrative thesis.
- 02Built a weekly editorial rhythm of three ghostwritten posts.
- 03Layered comment routines and DM playbooks to convert attention into calls.
The outcome
Inside 90 days the founder became the most quoted voice in the niche, and outbound shrank to a side channel.
More work
All cases
