Content Strategy · Foundry · 2025
A messaging system the whole company could stand behind.
Brand voice, narrative pillars and editorial cadence codified into a 24 page operating manual the team actually uses.
24
Pages
5
Teams aligned
3.4x
Content velocity
Services
- Brand Voice
- Editorial System
- Enablement
The challenge
Five teams writing in five different voices. Buyers felt the dissonance and conversion suffered.
The approach
- 01Ran a voice audit across every public surface.
- 02Defined three narrative pillars and a one page tone guide.
- 03Packaged everything into a working manual with examples and templates.
The outcome
Marketing, sales and support now sound like one company. Content velocity tripled within a quarter.
More work
All cases
